Brand Manager

About Experience Education

Experience Education is a collection of leading educational travel brands, including SkiBound, Travelbound, World Challenge, JCA Adventure, Edwin Doran and Masterclass, trusted by over 3,000 schools to deliver inspiring, life‑changing trips for more than 1.5 million young people for over 50 years.

We’re on a mission to create unforgettable experiences, and we’re looking for a talented Brand Manager to bring our brands to life across every touchpoint.

About the Role

A hands-on, creative and commercially focused role leading marketing activity across one or more brands. You’ll translate business targets into brand and campaign plans, drive enquiries and retention, and ensure every customer touchpoint, from awareness to post trip, is clear, consistent and compelling.

You’ll work closely with Digital, CRM, Sales and Product to understand performance, interrogate data, optimise activity, create content, manage partnerships and events, and uphold brand standards.

Key Responsibilities

Brand Planning, Campaigns & Customer Journey

• Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business.
• Deliver day-to-day marketing activity across digital, social, print, partnerships and events.
• Own media plan development and delivery, and relationship with publications
• Brief and coordinate creative, design and digital teams to deliver integrated campaigns.
• Own and optimise the customer journey for your brands, working with Digital, CRM and Sales.
• Maintain strong understanding of brand positioning, audience insight and customer behaviour.
• Supporting the Head of Marketing on specific brand related projects

Content Development & Creative Execution

• Own the content plan and calendars for your brand, creating purpose-led, digital first content
• Work with designers & content creators to produce multi‑format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations).
• Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.

Partnerships, Sponsorships & Events

• Manage delivery of partnerships and sponsorships and coordinate activation plans.
• Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales led events with relevant brand assets.

Cross Functional Collaboration

• Work with Digital to meet lead gen and CPL efficiency targets.
• Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications
• Align reporting and data inputs across channel specialists.
• Work with Operations to ensure brand consistency across owned locations.

Brand Consistency & Quality

• Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging.
• Support strengthening of the Experience Education umbrella brand.

Performance & Insights

• Own monthly performance reporting for your brands.
• Analyse channel, campaign and journey data to identify strengths, blockers and opportunities.
• Use insights to influence future campaigns, content and digital enhancements.
• Share learnings with Marketing, Sales and senior stakeholders.

What We’re Looking For

Experience & Skills

• Experience in a Brand, Marketing or Campaign role (agency or client‑side).
• Proven lead gen, conversion and commercial performance experience.
• Strong brand, campaign and creative development capability.
• Ability to create or guide digital first content aligned with SEO/AEO/GEO.
• Confident briefing designers, photographers, videographers and agencies.
• Experience with events, partnerships and/or journey optimisation (desirable).
• Comfortable using marketing data to drive decisions and recommendations.

Stakeholder Management

• Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams.
• Skilled at managing multiple stakeholders (internal and external) and priorities.
• Clear communicator able to articulate brand and campaign requirements.
• Confident influencing and challenging where needed.

Mindset & Behaviours

• Highly organised and able to manage multiple workstreams.
• Commercially minded with a focus on enquiry, conversion and retention.
• Natural problem solver, positive, solutions focused and data driven.
• Curious, proactive and always looking to improve content, campaigns and customer experience.
• A self starter who takes ownership and thrives in a fast paced, multi brand environment.
• Passionate about storytelling, content creation and inspiring young people.
• Creative, strong attention to detail, with a genuine drive to succeed

Working for us

Join a passionate team dedicated to enriching young lives through travel and education. Be at the forefront of our digital transformation, shaping powerful online experiences that inspire thousands of students every year. Enjoy a collaborative culture where your ideas and leadership will directly impact our growth and success.

• Competitive salary
• Various employee discounts and offers
• Contributory Pension scheme
• Career progression opportunities

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.